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Search Engine Optimisation (SEO)

Why SEO is Important

https://neilpatel.com/training/seo-unlocked

Why SEO is Important

93% of online experiences start with a search engine and we are talking about Google:

There are estimated to be 4.5 billion active internet users and Google’s search engine share for desktop search is 87%

SEO is the process of optimising any given search word of term for a search engine on your site.

It is a like a 24 hours salesman for your company

What SEO does:

  1. Increases Traffic
  2. ROI
  3. Brand Awareness
  4. Builds Trust
  5. The competition is doing it

You can always rank on Google, even if you are a small company, but being in the top is everything.

Google detects your site your site automatically – although Google Search Console is good.

Factors you need to work on to improve your rankings:

  1. Page Speed: Your site needs to load fast
  2. Mobile User Experience: Your site needs to work well on mobile devices
  3. Topical Content: Fix thin content, explore fewer topics in greater depth, improve your Topical Authority in your niche
  4. URL Length: The longer your URL length the lower your rankings, keep your URLs short and to the point
  5. Content Length: The longer your content the better (eg it gets more social shares), but it needs to be high quality, not fluff
  6. Backlinks: Backlinks (getting other sites to link to you) are super important and have more of an impact on your rankings than on-page SEO
  7. Security: Your site needs to have an SSL certificate installed so your site is https:// – if you don’t have SSL, when people go to your site, they are more likely to get a warning.

Helpful PDFs:

Breaking Down Google’s SERP

Local Landing Pages

Local Directories List

Marketing Acronyms Glossary