Does your business have a website?
If you answered no, then you are not alone.
There are still many businesses, which still do not have a site.
When Redshift Research surveyed companies of 5 or fewer employees around the world, 59% did not have a site.
This is a big deal.
When asked why, these were the reasons stated:
- We don’t need one
- It would be too hard to set up
- It would be too expensive & time consuming to have a site
We hear this all the time, but in actual fact it could not be further from the truth.
You need a website because your customers expect you to have a website.
Many builders tell us, “We get most of our work from referrals, so we don’t need a site”.
However, referrals will still go looking for your business online, to check you out and feel assured that you are offering what they are looking for.
If you have a well designed, professional website it will help your business, allow you to showcase your work, provide contact details & testimonials, 24/7.
Getting a website is not hard
Your fellow business owners may believe a website is too hard, so they put it in the “too hard basket”.
But companies like Kapsule are here to make the whole process as easy and non-techy as possible, even handling your website updates, website hosting and website security.
Once you have a site, you have a hub for all your other marketing. For example, every email can promote your website in your email signature, and your offline advertising (truck signage, mesh etc) can direct people to your website for more information.
A website is not expensive
Think you can’t afford a site? You can!
At Kapsule we offer a host of features, including About Us pages, Project Galleries, Social Media integration & so much more and all DONE FOR YOU starting from under $2500 +GST.
Essential website elements?
Your site should have the following essential elements;
It should be:
- Well designed & professional – first impressions count
- Editable & be able to grow – a WordPress website is great for this
- Mobile Friendly Responsive Design – the screen needs to scale for each mobile device
It is simple really.
If you don’t have a professional site, then you miss out on connecting with potential clients – promoting your business, showcasing your work and inspiring them to contact you.