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Search Engine Optimisation (SEO)

Off-Page SEO

Dwell time matters when it comes to SEO.

Dwell time is a metric that calculates user engagement, session duration and SERP CTRs.

This is measured by:

  • Session duration
  • Bounce rate
  • Click through rate (CTR) on the search engine results page (SERP)

You want people to be happy with your content and to stay on your site.

To track to see how your site is performing in all these areas, it is important to add Google Analytics to your site.

Find out how to add Google Analytics to your site.

Understanding Bounce Rate

kissmetrics-bounce-rate-infographic

Infographic Source: Kissmetrics

Fix your Bounce Rate

Find out your bounce rate by going to GA and then clicking on BEHAVIOUR > SITE CONTENT > EXIT PAGES.

This will tell you all the pages that are causing people to leave your website and you can try and fix these.

0 – 40% Bounce Rate: GOOD

40% – 60% Bounce Rate: FAIR

60% – 100% Bounce Rate: POOR

Fix your Page Speed

If your site is slow, it will affect your bounce rate.

Find out your page speed by going to Website Grader.

Or you can go to ubersuggest and click on SEO Analyzer and then click on Site Audit.

The optimal benchmark is below 2 seconds.

One of the most important things you can do to help your page speed is learn how to compress your images and make them smaller.

Fix your Meta Tags

This is how your site is seen in the Google Search Results.

Learn how to construct your Page Titles by going to On-Page SEO.

Make sure your site is Mobile Friendly

If your site is not mobile friendly, you are not going to rank well.

  • Your site needs to be built with Responsive Design whereby your site automatically detects which device it is being viewed upon and changes the screen layout accordinlgy.
  • Your page speed on a mobile is super important
  • Don’t use flash

Useful How Tos from Neil Patel:

SEO Factorshow to optimise your web pages.

Top 50 Pageshow to improve your click through rates.

Page Speedhow to fix your slow load time.